Kraft Cream Cheese
CONCEPTUALIZING AND ART DIRECTION OF KRAFT CREAM CHEESE SPREAD
We combined the Kraft’s brand with a custom-made wordmark that would reflect the purity and originality of their product. The predominant use of blue is common for cream cheese with no added flavour in the market.The choice of font is intended to give a feeling of a premium product, it is readable, elegant and minimal compared to existing local brands. The boldness of uppercase and boldness of “Cream Cheese” should invoice uniqueness and give an impression of a strong product.
VISUAL ELEMENTS
